ABSTRACT
This paper examines the impact of COVID-19 on the performance of select equity linked savings scheme (ELSS) funds in India for two different time periods namely June 2019 (before COVID-19) and June 2021 (after COVID-19) using risk, return and market perception based criteria. We use a hybrid multi-criteria decision-making (MCDM) framework of level based weight assessment (LBWA) and measurement of alternatives and ranking according to compromise solution (MARCOS). We test the group harmony using Kendall's concordance coefficient. We find that the result is validated and shows stability in the sensitivity analysis. To the best of our knowledge, the present work is the first of its kind that assesses the impact of COVID-19 on asset management companies (AMC) of ELSS funds from multiple perspectives. We observe that AMCs are unable to maintain their performance and ranks which suggests a highly competitive and fragmented nature of India's growing ELSS funds.